A little bit about the KISS principle for our web designs. KISS is the often used acroynom for "Keep It Simple Stupid" which is a valid concept aimed towards internet viewers. KISS principles are great from a web designers point of view and, more importanly, people actually viewing a site.

Viewers coming to a site are spending their time to view whatever is offered, be it commercial or just for information, and want answers in an efficient manner with easy one or two click navigation.

Unfortunately today, some "page designers" will inevitably try to stuff into one page all the tricks in the book forgetting that the end user - "the viewer" takes the hit with slow and often unwielding, little content websites.

How often have you come across sites splashed with 100's of banners, yes we have here is one that has a 199.477 download time and we have seen worse...good luck grab your coffee. ! Escort-Hunter third party advertisments or worst yet a flash intro that ends up saying nothing even before you enter the site? Not very welcoming is it. See all about Banner Placement

KISS may be deemed a retro design concept - "made for people - not designers". Here is what we have attempted to do in the design of our sites...

♥ Banner and Link Pages - We try for good text links when possible and maximize at about 25 eazy to use sorted banners. No intrusive slow loading banners on our index pages.

♥ Image Trashing - removing bloat images, why use 20 if less will suffice.

♥ Indexing - with KISS, index pages are design implemented primarily for Mr Bot and with speed and content for the viewer without being overly bloated

♥ Speed - coordinated backgrounds, textual preferred links, image pre-loads, compaction and compression.

♥ Viewer Efficiency - providing relevant information for the website with one or two clicks to any target.

♥ Viewer Information - providing content and detail information throughout the sites using various methods for cleaner looking pages but still retaining all relevant content.

Here are two examples of good index design practice one fast loading (1-2sec) and another good design but slow loading (~25 seconds, who needs the expanding line anyway?) non-cached downloads.